THE NEW HOW, Ep 43 by Nilofer Merchant

Bringing to bear nearly 20 years in key leadership positions at Apple, Autodesk, and Adobe, Nilofer has honed her collaborative strategy approach to design winning go-to-market programs for some of the most successful corporate brands. Her keynotes attract SRO crowds at business leadership events, technology expos, women’s conferences and universities — ranging from Red Herring to CTIA and PBWC to Stanford. Having won multiple awards for her insights on applying strategic thinking and innovation, she’s been quoted in major business publications such as BusinessWeek, Fortune and The Wall Street Journal. Nilofer earned her MBA from Santa Clara University, a BS in Economics from University of San Francisco and is a certified Instructor of Facilitative Leadership from Interaction Associates.