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Consumers expect "experience parity" all the way through the ownership life cycle; not just some interesting moments behind the wheel. Delivering a compelling experience through the ownership life cycle will differentiate auto brands through the coming years. Can a different take on partnership help?


Why the auto industry is in desperate need for open source technologies. The current system is a stagnant method that has been around and used for probably the last 20 years. Lean manufacturing helped reduce the cost of manufacturing, but has reached a plateau. I believe open source technologies could once again help revolutionize the industry.


Robert Brincheck speaking about how the US Auto Industry must reclaim innovation and leadership.


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